British Airways ad campaign that ignores KPIs to evoke

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đź–Ľđź“·Art

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Jerome Cody

·2 years ago
shared a media post in group #đź–Ľđź“·Art
“Include a QR code.” “Add a line to explain the visual.” “It needs a call-to-action.” A “No” to all of the above. That’s why the latest British Airways campaign by the lovely folks of https://www.uncommon.studio is so utterly marvelous. Again. #Marketing & Growth
“Include a QR code.”
“Add a line to explain the visual.”
“It needs a call-to-action.” 

A “No” to all of the above. That’s wh“Include a QR code.”
“Add a line to explain the visual.”
“It needs a call-to-action.” 

A “No” to all of the above. That’s wh“Include a QR code.”
“Add a line to explain the visual.”
“It needs a call-to-action.” 

A “No” to all of the above. That’s wh
“Include a QR code.”
“Add a line to explain the visual.”
“It needs a call-to-action.” 

A “No” to all of the above. That’s wh“Include a QR code.”
“Add a line to explain the visual.”
“It needs a call-to-action.” 

A “No” to all of the above. That’s wh“Include a QR code.”
“Add a line to explain the visual.”
“It needs a call-to-action.” 

A “No” to all of the above. That’s wh
“Include a QR code.”
“Add a line to explain the visual.”
“It needs a call-to-action.” 

A “No” to all of the above. That’s wh“Include a QR code.”
“Add a line to explain the visual.”
“It needs a call-to-action.” 

A “No” to all of the above. That’s wh“Include a QR code.”
“Add a line to explain the visual.”
“It needs a call-to-action.” 

A “No” to all of the above. That’s wh

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